Marvel and Kotoobukiya Announce Major Licensing Partnership

From Kotobukiya: Tokyo, Japan February 8, 2008 – Kotobukiya and Marvel Entertainment, Inc. have entered into an expansive, multi-year, worldwide licensing agreement for a wide range of high-end collectibles. Drawing not only from the vast library of Marvel Comic Book characters, the partnership will allow Kotobukiya to produce goods from all Marvel Studios produced films resulting in an unprecedented selection of characters to be realized in collectible form. Seven different categories, including Kotobukiya’s signature line – the ARTFX Statue, will be produced, with the first releases focusing on the most anticipated films of 2008: Iron Man and The Incredible Hulk.

“We are excited to work with Kotobukiya as a premiere collectible partner, and we are confident that their talented designers will bring a new, fresh perspective to our characters. Our comics feature the most recognizable characters in the world, and that matches up well with Kotobukiya’s international style and commitment to quality.” said Joe Quesada, Marvel Editor-in-Chief. Additional details regarding the Marvel line of goods will be announced at Kotobukiya’s private showroom during American International Toy Fair located in New York City (February 17~20).

About Kotobukiya
With over 50 years experience in the toy industry, Kotobukiya has grown into Japan’s number one collector toy company, with a peerless reputation for quality and craftsmanship. Many international fans first learned of Kotobukiya from the famous line of Final Fantasy merchandise, and more recently, collectors have been thrilled by Kotobukiya’s high end line of Star Wars and Batman ARTFX Statues. Kotobukiya is always striving to further improve the material, detail, and design of all products. Kotobukiya continues to attract the attention of not only top artistic talents, but also the favor of publishers and licensors who wish to work with only the best the toy and collectibles industry has to offer.

About Marvel Entertainment
With a library of over 5,000 high-profile characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios), publishing (via Marvel Comics) and toys, with emphasis on feature films, home DVD, consumer products, video games, action figures and role-playing toys, television and promotions. Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world. For more information visit www.marvel.com.

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